Bill Benson, Beloved Businessman and Philanthropist from Peoria, Passes at 84

Posted by Fernande Dalal on Monday, May 6, 2024

Larry William “Bill” Benson, a prominent businessman and admired community member of Peoria, Illinois, died on November 27th, 2023 at the age of 84. Though born to humble beginnings on a Clinton, Iowa farm, Bill led an incredibly vibrant, successful and generous life – leaving behind a legacy of entrepreneurship, philanthropy and unforgettable zest.

From an early age, Bill attacked all endeavors with inexhaustible gusto. He proudly served his country in the Navy aboard the U.S.S. Lexington aircraft carrier before graduating college and beginning his storied business career in 1963 at Maytag. Recognizing Bill’s potential, Maytag sent him to Peoria to build his own dealership from the ground up. In 1966, Bill and his wife June founded Benson’s Maytag, which evolved into one of the nation’s most prosperous appliance retailers thanks to Bill’s creative and memorable TV commercials.

After 35 years growing the dealership, Bill passed the reins to his son Scott, who now owns Benson’s. But Bill remained active in real estate and property management during retirement, turning his beloved Sedona vacation home into a hotel for travelers eager to bask in the area’s stunning red rock vistas. Hosting guests and tending to maintenance needs allowed Bill to pursue his passions for fellowship and hands-on work.

Bill cherished any opportunity to connect with people, whether counseling church groups, leading Young Life camps, serving the Sedona community or simply regaling friends with humorous tales from his world travels. Despite mishaps abroad, Bill met each adventure with humility, laughter and gratitude. At home, he enjoyed tennis, skiing, motorcycle rides, dancing and RV trips with family.

Above all, Bill dedicated himself to bettering his community in Peoria and beyond. He volunteered tirelessly for local organizations before designating his Sedona rental income to benefit cherished causes upon his passing. Though preceded in death by daughter Kelly Benson and wife Arlene Benson, Bill leaves behind son Scott, daughters Monica and Sonia, four grandchildren, brother Ron and extended relatives.

Friends will gather in 2024 to honor Bill’s tremendous life. Until then, his warmth, selflessness and indomitable spirit will remain in the hearts of all who knew him.

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